FSBO Marketing Guidelines For Placing For Sale By Owner Newspaper Advertising

Follow these fsbo marketing guidelines when placing your for sale by owner newspaper advertising and watch your prospective list grow.

1. Advertise in the largest local newspaper

You can even experiment by placing the ad for a week and taking it out for a week. Sometimes people will look through the real estate section everyday and then when they see your ad gone they will think that it is sold and "just know someone got a good deal." You are creating demand. Now when they see the ad again the next week that you place it, they will call.

2. Always include the information a buyer needs to know

Say the property is for sale by owner. This will attract buyers that don't want to deal with a real estate agent.

Say how many bedrooms and bathrooms there are. Be sure to state the square footage.

Put the address or at least which subdivision you are located in. This is very important. People many times look for a house in a specific location based on their job or what school district the property is in. If they are able to drive by and see the outside for themselves then the ones that call are most likely very serious. If you are worried about people dropping by unannounced then you can say showings by appointment only.

Finally, list the asking price. If you don't, a lot of times people will assume it is over priced or too expensive and won't even call.

If you are offering seller financing, be sure you state that and if you decide not to put the asking price then you can get away with listing the monthly payment. Make sure you have figured out your owner financing mortgage terms ahead of time.

Don't forget your name and phone number.

3. Use a heading that attracts attention

*Moon Valley School District

*Scottsdale Palms Subdivision

*Hide-a-way

*Tucked Away

*Beach Front

*Desert Oasis

*Lake Side

*Gone Fishing

*Mountain Views

Samples of Size Headlines

*1700 sq. ft. Villa

*4000 sq. ft. Castle

*900 sq. ft. Cozy Ranch

*Petite Retreat

*Room to Grow

Samples of Price and Value Headlines

*Seller Financing

*Owner Will Carry

*$1299 Monthly Payment

*The Right Price

*Priced to Sell

*More for Your Money

Call to Action Closing Phrases

*Luxury you deserve

*Don't let this one get away

*Don't compromise on quality

*For an easy appointment call...

*A steal at ...

*Tomorrow means SOLD! Call today.

*There is nothing like it at this price.

Example Newspaper Ads

This is the basic ad. It lets the buyer know the main components. The subdivision was listed as the heading because it is the most desirable attribute of this property. Even though the sq.ft. is small the property boasts walk in closets and over sized lot. The catch here is the payment. People will most likely call based on whether they can afford it.

If you have more of an advertising budget, use it.

Beach Front Hide-a-way. Immaculate 5100 sq. ft. with manicured gardens. Professionally decorated 7br/4ba with gourmet kitchen and wine cellar. Across from Golf Course. Highly desirable at $975,000. San Diego area. For Sale By Owner. Buyers' agents welcome. Luxury you deserve. Call Jim at xxx-xxx-xxxx.

This ad is very enticing. For anyone that could afford this property, the picture painted is enough to at least get them to call and go for a view. Because this is an exclusive private property no address is given.

You get the picture. Be creative. Remember to always focus on the desirable features of the property.